Journey With Myself Promotion : Promote to win a top level domains + Hosting!

This is a promotional giveaway where you could win the following prizes: Top Level Domains [Like *.com *.org *.in etc] Premium hosting for 1 year Many domains This promotion will run from Sunday, 12th October’ 2011 to 31st October’ 2011 00:00 hours (mid-night). Result of the promotion will be announced on within a week and prizes will be distributed to all the winners in the next 3 weeks’ time.

Every Day is A New Day

New day.. New office location.. New Seat.. So many new things happened to me before this new year comes. Newness always brings enthusiasm and excitement. Hope this New Year also comes with hand full of surprises as Every Day is a New Day indeed..!!!

12 Most Famous Love Stories of All Time

When: 31 BC Where: Rome and Egypt What’s So Special about Their Love: These two had a love so strong, war was waged against them to break them up. When Mark Antony left his wife, Octavia, for the mesmerizing Cleopatra, Octavia’s brother Octavian brought the army of Rome to destroy them. These two lovers were so entranced with each other that they committed suicide rather than be apart- the ultimate Romeo and Juliet true love story.

Mahatma`s Teachings

I like both the movies MunnaBhai MBBS and Lage Raho MunnaBhai. I dont know about the Gandhi`s political decisions but I believe in his teachings to the nation.

Universal Truth about Boys............lolz!!

Now i truly admit, Google is very very very smart......

Showing posts with label Internet Marketing. Show all posts
Showing posts with label Internet Marketing. Show all posts

Monday, March 11, 2013

Advantages of internet marketing over traditional media advertising


Internet Marketing is Obsoleting Traditional Media Advertisers. Advertising via print and radio has been in steady decline for the past few years and very soon we will see internet marketing surpass television as well, possibly in the next year or two.
The main job of advertising companies that make commercials for radio and TV is to find creative ways to market their client’s products so that people who happen to be tuned in will choose that product over similar items.
This process is simplified by search engine marketing manager doing correct implementation of search engine marketing definition using Search Engine Optimization (SEO) tactics to make your website more accessible to people searching for the product you are selling. Some of the many advantages that online marketing offers over traditional media outlets: 
ü  Reduced Cost - The starting cost of online marketing is only a fraction of the thousands of dollars that Yellow Pages, television and radio ads cost. In addition, while traditional ads may only run for a short time, a search engine marketing techniques can deliver long-term results. You can also save money with online Pay-Per-Click advertising where it is easy to experiment with small ad volumes until you perfect your strategy and then expand your marketing budget when you are assured of a positive sales return. 
ü  Everything Is Measurable - When you place an ad in the newspaper or a magazine, it can be difficult to assess the direct sales impact for your business. With online marketing, everything can be tracked and illustrated in detailed graphs that illustrate traffic growth, leads and sales conversions from your specific search engine marketing campaigns. Using a free traffic analysis tool like Google Analytics, it is easy to calculate your return on investment (ROI) so you can appreciate the excellent value generated from your online marketing budget. 
ü  Brand Engagement - In the crowded market, you need to establish and maintain positive brand awareness and client loyalty. Apart from word-of-mouth and leveraging your personal relationships with your established clients, a website is the most important marketing tool a business can have. A regularly updated website with well-written content that maintains people’s interest is essential to showing people exactly how your business is distinctive - and how you offer the best value to your clients. 
ü  Demographic Targeting - The degree to which an internet marketing campaign can target and measure the response from specific demographics and regions such as Toronto is often astonishing to business owners who normally use traditional media. New demographic prediction and online advertising platforms allow you to specifically target the specific consumer demographics most likely to buy your products. In particular, if you want to target young people between the ages of 16-30, you'll need an online marketing strategy to reach them where they spend the bulk of their time: On the Internet and on social media sites. 
ü  Real-Time Results - With internet marketing you don’t have to wait weeks to see a significant boost in your business. With a paid search engine marketing campaign you can experience real-time results that enable you to fine-tune your marketing message to achieve your desired effect. If your marketing strategy isn't working effectively, real-time monitoring tools allow you to easily pin-point exactly where you are going wrong. 
ü  Easily Refine Your Strategy - Using online marketing analytics and tracking tools you can test conversion rates at a fraction of the cost of a traditional media campaign. Online marketing levels the playing field and allows savvy small businesses to compete in competitive niches that previously would only be open to large corporations and their massive marketing budgets. If your marketing strategy is not bringing in the return on investment (ROI) that you desire, you can work to perfect it without having to launch an expensive new campaign as would be required with most traditional media outlets. 
ü  Long-Term Exposure - The benefit of an organic search engine marketing campaign that optimizes a website for specific keywords is that you will achieve a long-term return on your investment. Once your website’s visibility is well-established with search engines, it is easy to do regular low-cost maintenance of your strategy. The early adopters of new online marketing platforms like social media marketing will have a significant head start over their competition. 
ü  Product Information - Today’s savvy consumers want to compare reviews and opinions of friends, trusted bloggers and industry experts before they make a decision. If you can provide quality, linkable information that is what people are looking for, then the next step of converting users into paying clients can be very easy. With social media networks like Facebook and Twitter re-enforcing the value of positive word-of-mouth exposure, trust is more important than ever in the marketing field. 
ü  Less Intrusive - Most savvy consumers dislike intrusive traditional marketing methods like direct mailing, print ads and television advertisements. When someone buys a newspaper or magazine, they want to read interesting articles not be bombarded with irrelevant ads. While mediums like television can still be useful for maintaining awareness of large corporate brands, it is not an effective medium for most small and medium-size businesses. With online marketing, you can target consumers precisely when they are searching for products and services that your business can provide.
ü  Holds Their Attention - When people read the newspaper or a magazine they may scan over the advertisements beside the article but there is no way to engage their attention. With internet marketing you can encourage them to take action, visit your website and read about your products and services which results in vastly increased “stickiness” of your marketing message.

Monday, February 27, 2012

Social Media Tools You Should Be Using NOW


Social media is everywhere. It's in our homes, places of worship, schools and, of course, our businesses. Everywhere you look, people are using social media and are talking about it. And it seems that every week a new type of social site pops up.
And as the number of social networking sites grows, so does the number of services that are created to measure, track and monitor those services. What's a marketing professional to do?
To help you cut through the clutter, here are the 10 must-use social media tools that can not only help you make sense of your social media efforts but make them more effective.
EditFlow1. EditFlow
EditFlow is a plugin from open source content management system WordPress that allows you to manage your editorial team seamlessly.
With it, you can get a snapshot of your month-to-month content with the calendar feature. It also offers improvedcontent status beyond WordPress' default draft and pending review. And user groups can help you keep your team of writers organized by department or function.
Who should use it and why: Any business owner who manages a multi-author website should give EditFlow a look. This tool can keep all of the things that are important to a multi-author blog in one spot so management is easy, clean and documented.

TweetReach2. TweetReach
This tool allows you to see how far your tweets travel. For example, with TweetReach I can search my blog and come up with these results. It breaks down how many people your messages reach and how many tweets it took to reach them. For instance, TweetReach can tell you how many times your tweets have been shared by retweets, replies and other standard tweets.
Who should use it and why: From a social media manager to a small-business owner, basically anybody who is interested in finding out how effective his or her tweets are based upon the number of people they touch should consider using TweetReach. It can also useful from a metric standpoint in terms of justifying the results of your social media campaigns with senior management or partners.
ArgyleSocial3. ArgyleSocial
This Durham, N.C.-based startup is a social media platform that aims to help marketers connect the business dots with the social media dots. ArgyleSocial offers a single dashboard to monitor Facebook and Twitter that allows you to delegate tasks to your team. It also offers easy reporting on the ROI of your social media efforts.
If you'd like to be an affiliate, you can use ArgyleSocial's white label brand and resell the social media platform to your clients. All of your accounts can be wrapped up into one bill and sent to you to distribute or absorb as an included service.
Who should use it and why: From the social media manager to the one-person business that needs to prove to management, clients or themselves that their social media campaign is paying off.
HootSuite for iPad4. HootSuite for iPad
HootSuite users should be happy with this iPad application. It includes a stationary column in the sidebar that keeps track of all streams being tracked.
Among the other things HootSuite says you can do with this iPad app include checking in using a Foursquare account, scheduling messages to send at a later time, examine click-through statistics, add geo-location coordinates to messages and shorten URLs with a built-in Ow.ly tool.
Who should use it and why: HootSuite for iPad is for heavy iPad users who want to manage their social media content and engagement.
TweetLevel5. TweetLevel
You might be thinking you don't need another Tweet metric tool, but TweetLevel, allows you to specifically search for hashtags, which can lead you to insights on who to follow based upon conversation versus person.
Once you've found someone you'd like to follow, you can use TweetLevel to help measure his or her social influence. You can also evaluate the buzz around a certain topic to determine if it's a trend worth paying attention to. Then take a peek at related phrases around your topic to gauge the true scope of the trending idea.
Who should use it and why: Public relations managers and social media marketing professionals who want to analyze a campaign should give TweetLevel a try. This tool can help you identify the Twitter conversation, where it's going wrong and how to correct that mistake.
ReFollow6. ReFollow
When it comes to Twitter, numbers might not be as important as the people you follow and who follows you.ReFollow is an application that allows you to lock in those followers that you've connected with and make sure they continue to follow you.
Other features include filtering a search on Twitter to uncover insights, such as what you have in common with certain followers. This can lead you to connecting with someone who maybe you're Twitter conversation has been close to zero, but with a simple direct message to that person you can make a connection and build a business relationship.
Who should use it and why: This can be the perfect tool for the person who wants to grow a list of highly-qualified, like-minded people. Consider using ReFollow if your concern is quality over quantity, which it should be.
TwitterSearch7. TwitterSearch
You've probably heard of TwitterSearch but, more than likely, you aren't using it correctly.
New media expert Thomas Baekdal offers a number of little-known tips for using TwitterSearch. For instance, to see what people are saying about your competitors, search with to:competitor or from:competitor. Replace "Competitor" with that company's Twitter handle.
To uncover top trending topics search that topic plus –rt filter:links. For example, "digital marketing-rt filter:links". That code will remove all of the retweets from the search.
Who should use it and why: Anyone who wants to use and search Twitter more effectively should brush up on his or her TwitterSearch skills. And knowing what's trending on Twitter can be a useful way to generate ideas for your business blog. When you see trending topics, you can create a blog post with content relevant to that discussion.
Traackr8. Traackr
One simple way to find and follow people who are influential in your space is to use Traackr. It allows you to identify the "authorities" in your industry who can mean the most to your business or your client's.
What's also useful about Traackr is that you can watch how social media leaders are responding and contributing to content you are sharing. An ad agency, for example, can see who it should target to help social media campaigns get off the ground, build its engagement strategies based upon Traackr's unique intelligence and then see results of those campaigns.
Who should use it and why: Traackr can be a useful tool for either advertising agencies or brands that want to build social media campaigns that improve over time and show how they pay off in the end.
SocMetrics9. SocMetrics
The Topical Influencer platform by SocMetrics is a web-based tool that allows you to identify influencers, understand who these people are, interact with them and then monitor your campaign.
The "Competitive Influence" feature allows you to specify brands and drill down for detailed influencers. What's slick about this tool is that you can narrow your search to a long-tail keyword, seeing who is truly influential.
Who should use it and why: Any marketing professional who wants to build an effective social media campaign based upon influencers in a specific industry should give this a look. SocMetrics can help you harness the power of thought leaders, which in turn can help you build your brand and sell more.
Social Scope10. Social Scope
For BlackBerry users who've longed for an app that combines Twitter and Facebook on one screen, such as TweetDeck for your desktop, consider trying Social Scope.
And on that same screen you'll see a thumbnail image if someone shares something from TwitPic. It also has a built in retweeting feature, hash tag search and will also let you see the entire URL to know where a truncated URL is pointing.
Who should use it and why: Anyone who owns a BlackBerry and has a Facebook and Twitter account is a prime target for this app. It's probably the closest you can get to a desktop-type app on a BlackBerry.

Wednesday, November 23, 2011

Some truly effective SEO Strategies

With the Internet becoming increasingly popular and powerful, the importance of search engine optimization continues to grow. You can make the most of Internet marketing, following some of the steps that top ranking sites to improve their ratings. You can think that these sites are spending lots of money to get there. But the reality is that sites that get out on top, follow some basic guidelines Search Engine Optimization. These are easy to follow and often cost little or nothing to put into practice.

  1. Manually register your site to Dmoz, also known as the Open Directory Project.The Open Directory Project is the largest, most comprehensive human-edited directory on the web. He is built and maintained by a vast, global community of volunteer editors and other leading web feeds directories.

  2. Manually submit your site for Google.If want to wait, Google will eventually spider your site and return it in search result listings related to your site name and keywords.However, this may take a few quick time.For inclusion, visit the Google and submit your site manually.

  3. Get a list of Yahoo! Directory Submit.Yahoo! like Google provides many search products.However, Directory Submit is essential to any business on the web. For a fee of $ 299 Yahoo! will include your site in the directory that feeds their sites, like Yahoo!, MSN and AltaVista.

  4. Make sure to use keywords with a high KEI.This measure takes into account both the popularity and competitiveness of its keywords.By focusing on keywords with KEI more, you can optimize your chances of search engines to your site to select keywords from little or no expense.

  5. Engaging in a link building campaign.The more links you have on your site, especially if they have a high Google Page Rank, Google will sign and other search engines that your site is important.A great way to do this is through submitting articles or affiliate programs.

  6. Make your site easily crawl.Search the engine does not like dynamic pages.Although this is changing with the advent of Google Maps, it is still important to ensure that all search engines can easily traverse your website.Make sure to use HTML coding and avoid dynamically created pages.

  7. Be patient.Once you follow these suggestions, allow search engines time to re site.In your Internet age, we are looking for instant results.However, it will take some time for all of your search engine of technical optimization to take hold.

  With the implementation of the suggestions we have discussed in this article, your search engine optimization efforts can generate positive returns.As the world of search engines continue to evolve, it is important to learn about the latest techniques and requirements to improve search engine for results.Continue concern SEO.If you do, you will find at the top of the rankings!