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Mistakes You do When You Blog

Assuming you want to increase your blog traffic, there are certain mistakes you must avoid to be successful. If you commit these mistakes, your traffic will never gain momentum. Worse, it may begin to decrease.

How do I know? I have made most of the mistakes you can make—numerous times. As a result, I have begun to see certain patterns emerge. These are my top ten traffic-killers.

• Mistake #1: You don’t post enough. Hobby bloggers may go weeks between posts. But frequency is what separates the men from the boys. You cannot build solid traffic without frequent posts. I have seen time and time again (via Google Analytics) that there is a direct correlation between frequency and traffic. The more I post—within reason—the greater my traffic.
• Mistake #2: You post too much. Yes, this is possible, too. I don’t need to hear from anyone more than once a day—unless it is a group blog or a news site. You would do better to focus on writing one really great post a day rather than several mediocre ones. The trick is to find your frequency sweet spot. For me, it is four to five posts a week.
• Mistake #3: Your post is too long. You can get away with this if your posts are “scannable”—that is, you make use of subheads, lists, and other devices that keep people moving through your content. If a post starts getting too long, consider breaking it up into several posts.
• Mistake #4: You don’t invite engagement. When I talk about “engagement,” I am referring to a combination of page views, reader comments, and social media mentions. Postrank.com is a great tool for measuring this kind of engagement. The posts that generate the most engagement for me are those that are controversial, transparent (especially about failure), and open-ended. This is why I try to end every post with a question.
• Mistake #5: You don’t participate in the conversation. When bloggers don’t participate in conversation by commenting on their own posts and responding to their readers, it is like hosting a party at your home, making a brief appearance, and then disappearing. In any other context, this behavior would be perceived as rude or odd. The same is true in blogging. People want to have a conversation—with YOU.
• Mistake #6: You don’t make your content accessible. Since I am in the publishing business, I often get asked if I think people are reading less. The simple answer is “No.” In fact, I think they are reading more than ever. But they are reading differently. Readers have shorter attention spans. They are scanning content, looking for items that interest them. When you use subheads, lists of bullets or numbers, it draws readers in by making your content accessible. Shorter paragraphs also help.
• Mistake #7: You don’t create catchy headlines.  This means your headlines are the most important thing you write. Fortunately for scanning content and deciding whether to read an entire series of posts.
• Mistake #8: Your first paragraph is weak. This is critical. Assuming that you have written a great headline, people will next read your first paragraph. You must use this paragraph to pull them into the rest of your blog post. Start with a story, a promise, or a startling fact. The idea is to grab their attention and hang onto it. Many bloggers spend too much time trying to setup the post or provide context. Just get to the point.
• Mistake #9: Your post is off-brand. I have often been guilty of this one. If you are a hobby blogger, you can get away with the occasional post that strays from your primary message or brand. But if you are trying to build traffic, you need to find an editorial focus and stick to it. A tighter focus leads to higher traffic. This is why I have tried to narrow my own focus to three areas: leadership, social media, and publishing. If I want to write on something else (e.g., fitness), I do so through one of these three lenses.
• Mistake #10: Your post is about YOU. Unless you are a mega-celebrity, readers don’t care about you. Not really. They care about themselves. They want to know what’s in it for THEM. Your personal stories can be a doorway to that, but in the end, the best posts are about your readers’ needs, fears, problems, or concerns. Always ask, “What’s the take-away for my reader?”

There are other mistakes, too; I doubt this list is exhaustive. But I think I have covered the major ones. If you can avoid these, you will be well on your way to increasing your traffic and growing your audience.

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Things to Do While You’re Waiting

If there is one thing people in our generation hate to do, it is to wait. And why should we? We can Google questions rather than wait for an answer. We can order shoes online rather than suffering the long weekend lines at the retail store. We can even book reservations ahead of time rather than waiting for a table at our favorite establishment.

Photo courtesy of ©iStockphoto.com/dra_schwartz

But God doesn’t operate any faster in the twenty-first century than He did in the first. And so while we rush ourselves, we can’t rush God. In fact, much of life is spent waiting.

• Waiting for a response to a book proposal
• Waiting to hear from a potential employer
• Waiting for a medical diagnosis

While our natural inclination is to hate waiting, this period of uncertainty can actually be a time of great personal growth. Here is are three lessons I learned in the “Waiting Room” of life:

1. Recognize that God is in control, even when it seems He has forgotten you. I love the words to the Old Testament prophet Habakkuk:
   

   "Look around at the nations; look and be amazed! For I am doing something in your own day, something you wouldn’t believe even if someone told you about it”

   Often when it seems nothing is happening is when everything is happening behind the scenes. You just can’t see it.
   For a few years, I felt At times I grew restless and wondered if I had fallen into some kind of Godless abyss. What I didn’t see was the circumstances God had to work out in order to put me where I am today..
   The machinery of God’s sovereignty was at work, unknown to me.
   
2. Renew your faith in God’s quiet and steady providence. A few years ago, To quell my anxiety, I did a study on waiting in the Scriptures. I was amazed to find that every major figure was forced to wait long periods of time before God brought them to a place of success.
   Waiting is not incidental to faith. Waiting is the DNA of faith.
   
3. Redeem your time in the waiting room of life. A few years ago, I was forced to read three-year old magazines with outdated information. I hated that. We often do that in our own waiting periods. So anxious are we for that “next step,” we languish in despair. But, “let patience have her perfect work.”
   
   Times of uncertainty and doubt are useful periods in which we can draw into God, nurture our skills and prepare for the time when that big promotion comes.
   
   • A single man or woman should ready him or herself for marriage while he is single by reading good relationship books.
   • A future employee can get a leg-up on the position he covets by taking a few extra college classes or reading important books on leadership.
   • A writer might continue to hone his craft while he’s waiting the big contract.

View your time in the Waiting Room as a season of growth and development and you’ll find you’ll be that much more ready for your moment on the stage.

A final thought: Waiting for answers can be one of the most grueling seasons of life, but with the proper perspective, you may look back as you’re most formative.

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