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  | I have
  tried to keep this brief, but with the best part of 2,500 stories to
  summarise, we apologise if our version of brief doesn't quite tally with the
  accepted one. But if our roundup helps you get a feel for what's been going
  on over the past 12 months, in return for just 10  minutes or so of your time, we hope you'll
  forgive us... | 
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  | January | 
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  | The first
  month of 2011 was dominated by Apple, with two pieces of good news, and one
  bad. The first positive note was the announcement of record first quarter net
  profits of $6bn (£3.9bn), up from the previous quarter’s $4.31bn. | 
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  | Apple was
  also celebrating the 10 billionth app download from the App Store. The magic
  number was achieved when Gail Davis of Orpington, Kent in the UK downloaded
  Paper Glider, and walked away with a $10,000 iTunes Gift Card for her
  trouble. But on a more sombre note, the company also revealed that CEO Steve
  Jobs was taking medical leave from the company to concentrate on his health –
  a sad precursor to what would happen later in the year. | 
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  | Away from
  Apple, there were a couple of standout stats, as eBay revealed that it had
  clocked up almost $2bn of mobile sales in 2010, up from just $600m in 2009,
  and FutureSource Consulting released a report revealing that mobile web
  traffic had doubled during 2010. | 
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  | And in the
  year’s first big deal, mobile data solutions provider Motricity acquired
  mobile marketing, advertising and analytics solutions provider Adenyo, for an
  initial consideration of $100m. | 
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  | February | 
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  | February
  was all about acquisitions, as Synchronica bought Neustar’s Instant Messaging
  (IM) business for $251,000; mobile app development firm Antenna Software
  snapped up mobile internet software company Volantis Systems; SurfKitchen was
  acquired by Teleca; and Mobile Interactive Group (MIG) took control of
  technology, marketing and services company Golden Bytes International,
  together with its operations in the Netherlands and Belgium. | 
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  | While not
  quite an acquisition - yet - the other big news was Nokia’s announcement that
  it was entering into a strategic partnership with Microsoft, plus the
  associated restructuring. The jury is still out on how that will end up,
  though later the same month in his keynote address at Mobile World Congress,
  Google CEO Eric Schmidt admitted to the company’s disappointment that Nokia
  had opted for Windows Phone 7 over Android, telling delegates: “We would have
  loved that they had chosen Android, but they chose the other guys. We would
  like them to choose Android at some point in the future, and the offer
  remains open. We think Android would have been a good choice for Nokia, and
  we did try." | 
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  | Elsewhere,
  Google lost the services of AdMob’s first employee Russell Buckley, who
  seemingly found the big corporate culture, even in a place as funky as
  Google, not to his liking. He couldn’t stay out of things long, however,
  fetching up at mobile couponing firm Eagle Eye Solutions just a few weeks
  after leaving Google. | 
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  | March | 
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  | Apple and
  Google were both in the news in March, Apple launching the iPad 2, and Google
  admitting that some 260,000 Android phones had been hacked by dodgy apps.
  There were lots of impressive stats flying round. A report from Berg Insight
  revealed that smartphone shipments had risen by 74 per cent in 2010, while
  another, this time from research 2guidance, revealed that paid apps had
  generated £280m in the UK during the same year. | 
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  | Meanwhile,
  O2 Media announced that its O2 More opt-in advertising service had signed up
  2m O2 customers, while the annual IAB/PwC study of the UK mobile advertising
  market revealed that mobile ad spend in the UK had more than doubled in the
  past 12 months, rising by 116 per cent. | 
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  | In other
  news, the Swedish Post Office announced plans for an SMS-based service, in
  which customers would text in for a unique code, which they would then write
  on the letter as proof of payment of postage. And the London Organising
  Committee of the Olympic Games (LOCOG) denied reports in the Independent
  newspaper in the UK suggesting that mobile phones could be among a list of
  items banned from events at the London 2012 Olympics, even going so far as go
  confirm to Mobile Marketing that spectators would be allowed to take still
  images and video footage of events on their phones. | 
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  | April | 
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  | Staying
  with the Olympics, a report in the Daily Telegraph claimed there would be no
  mobile coverage on the London Underground in time for the 2012 Olympics,
  saying that the UK’s four mobile operators had shelved the scheme because it
  was impossible to get it ready in time, despite the fact that Chinese
  telecoms giant Huwaei had offered to provide up to £50m worth of technology
  as a gift from one Olympic nation to another, representing one third of the
  estimated £150m cost of the project. | 
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  | NFC was in
  the news, with a report from Forrester Research concluding that mass adoption
  of NFC mobile payments was years away, and another from Juniper Research
  forecasting that one in five mobile phones would be NFC-enabled by 2014. | 
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  | A study
  commissioned by Upstream, and conducted by YouGov, concluded that carriers
  risk large-scale churn if they overcook their attempts to chase third-party
  advertising income through opt-in ad programs. Undeterred, Orange UK
  appointed Blyk to run the media sales program for its Orange Shots opt-in
  service. | 
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  | Another
  month, another avalanche of upwardly mobile stats. In the UK, newspaper
  publisher Mail Online announced that mobile traffic to its website had risen
  from 3 per cent to 11 per cent of the total over the past 12 months, while a
  study from mobile ad network Hunt Mobile Ads identified a year-on-year
  increase in mobile traffic of 156 per cent in Latin America. And a quarterly
  report produced by Google and the British Retail Consortium revealed that
  traffic generated by mobile search for retail products had grown by 181 per
  cent year-on-year between Q1 2010 and Q1 2011. Also on the stats front,
  Facebook announced that it had clocked up 250m mobile users, and finally, UK
  budget hotel chain Premier Inn revealed that its mobile app had generated
  revenues of over £1m in just three months since launching in January 2011. | 
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  | Two other
  bits of business: Buongiorno bought mobile content and entertainment firm
  Dada.net for €28.5m (£25m), and Nokia confirmed that it was handing over
  software development for its Symbian platform to Accenture, along with plans
  to reduce its global workforce by around 4,000 employees by the end of 2012.
  Ouch. | 
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  | May | 
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  | In May, it
  was all about money, as a study from Simon-Kucher & Partners revealed
  that 76 per cent of 'Generation Y' consumers (18-26 year olds) would be
  willing to use mobile banking services, and considered a monthly fee of £5 a
  fair price to pay. Meanwhile, data from comScore’s MobiLens service found
  that the number of European smartphone users engaged in mobile banking had
  risen by 40 per cent since August 2010. | 
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  | Still on
  the subject of money, Orange and Barclaycard launched their Quick Tap,
  NFC-based, contactless mobile payments services in the UK, though they have
  been pretty quiet about it since. In the US, Google announced the summer
  launch of its Google Wallet NFC mobile payments app. And mobile ad network
  InMobi made its move into the mobile payments space with the launch of its
  SmartPay, performance-based global, mobile payments solution. | 
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  | All of
  which made sense in the light of research from eDigitalResearch and eBusiness
  consultancy Portaltech that revealed that half of all smartphone users use
  their device to shop. This was a stat that Domino’s Pizza would definitely
  concur with, as it announced that it had clocked up sales of over £10m
  through its mobile channels in just eight months. And further credence was
  given to the concept of mobile payments with the news that Comic Relief 2011
  had raised £15.2m via £1, £5 and £10 text donations, representing more than
  20 per cent of the overall £74.3 m raised at the time the announcement was
  made. | 
  | Finally,
  staying with the money theme, Microsoft announced that it was buying Skype
  for $8.5bn. | 
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  | June | 
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  | Nokia was
  back in the news in June, as CEO Stephen Elop revealed that the company chose
  to partner with Microsoft because it didn't want to "give in" to
  the surge towards Android. Later the same month, Nokia offloaded its Operator
  Branded Messaging (OBM) business, which provides white-label mobile email and
  Instant Messaging (IM) services to operators in N. America, to Synchronica.
  Meanwhile, BlackBerry-maker RIM had its own problems to worry about, as it
  missed its first quarter profit target, and announced job cuts. On a brighter
  note, almost inevitably, Apple unveiled the latest version of its mobile
  Operating System, iOS5, to the usual fanfare. | 
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  | mCommerce
  was also in the news, as the UK’s main mobile operators – with the notable
  exception of 3 - announced plans to create a standalone mCommerce joint
  venture to enable the rapid development and delivery of new mobile marketing
  and payment services. | 
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  | Staying
  with mCommerce, Pizza Express said it would offer free wi-fi in all of its
  384 UK restaurants, then soon afterwards, launched an iPhone app that enables
  diners to pay for their meal through the app, at any point during the meal.
  Meanwhile, mCommerce trailblazer Marks & Spencer revealed that it had
  taken a £5,156 order for kitchen units on its mobile site, trumping the
  previous largest mobile order of £3,280, for two sofas. And Google unveiled
  its attempt to mobilise the long tail, with the launch of Google Sites Mobile
  Landing Pages (aka Mobilize), which helps small and medium-sized businesses
  to create a mobile landing page in a few easy steps. | 
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  | July | 
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  | The good
  news continued into July, as Betfair reported that it had taken £1bn in bets
  via the mobile channel in its last financial year. Apple celebrated the 15
  billionth download from the App Store, so two and a half years for the first
  10bn, six months for the next 5bn… The company also did its usual trick of
  recording record third quarter profits, of $7.31bn. | 
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  | The
  analyst, Chetan Sharma, forecast mobile revenues of $1.3 trillion for 2011,
  with data making up 24 per cent of the total, while comScore revealed that 42
  per cent of UK consumers were using a smartphone, compared to 27 per cent a
  year earlier. | 
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  | But amidst
  the good news, a couple of notes of caution too, both from the analyst,
  YouGov, which released two reports. The first concluded that, in fact, UK
  smartphone ownership was stalling, with 35 per cent of adults using a
  smartphone, only a small increase on the 33 per cent recorded in the previous
  quarter. The second revealed that these smartphone owners find mobile
  advertising, for the most part, intrusive, and tend to ignore it. 79 per cent
  of respondents said they thought mobile ads are intrusive. 88 per cent of
  respondents said they ignore ads in applications, while 86 per cent ignore
  them on the mobile web. Both studies were based on responses from 2,082
  smartphone owners from YouGov's quarterly Smartphone, Mobile Internet,
  eXperience tracker (SMIX). | 
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  | The extent
  of the problems at RIM were also revealed, as it confirmed that it would be
  shedding 2,000 jobs, or 10 per cent of its workforce. On a more positive
  note, Tesco followed Pizza Express’ lead in offering free wi-fi in its
  stores, though on a more pilot-like basis, trialling the idea in four stores
  initially. And mobile Demand Side Platform StrikeAd teamed up with Admeld,
  which helps online publishers sell ad inventory, to bring Real Time Bidding
  to the UK’s mobile advertising market. | 
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  | Two deals
  of note: self-styled personal media company Tigerspike secured an $11m
  investment from Aegis Media, and eBay splashed $240m on the purchase of Zong,
  which provides payments through mobile carrier billing. | 
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  | August | 
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  | August,
  month of sunshine, where everyone downs tools and heads for the beach. Not a
  bit of it. The action hardly let up. Leading the way was a bevy of big
  brands, all turning to mobile in different ways. In Denmark, Nestle turned to
  QR codes for a campaign for its Hjem-IS ice cream brand. In the UK, Kellogg's
  launched a mobile game for its Krave chocolate cereal brand. Cadbury turned
  to Augmented Reality, asking consumers to download the Blippar AR app to
  their phone in order to bring the packaging on several of its chocolate bars
  to life, converting the pack into a game. And Topshop got into the
  gamification thing, with a SCVNGR campaign that offered customers rewards for
  completing tasks such as such as snapping a photo of their favourite ‘back to
  college’ outfit at Topshop, or telling SCVNGR which item they thought most
  personifies the brand. | 
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  | Staying
  with the High Street, there was some good news for RIM finally, as it emerged
  that scores of shoppers had been using their BlackBerrys to help each other
  find the best bargains over the summer. Unfortunately, the “shoppers” in
  question were looters, and RIM promised to help the UK police any way it
  could to bring them to justice. | 
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  | And staying
  with the legal theme, Apple scored a major victory when it succeeded in
  delaying sales of the Samsung Galaxy Tab tablet computer, while patent
  disputes relating to Galaxy features Apple alleged were copied from the iPad
  were resolved. Apple was granted a preliminary injunction from a court in
  Dusseldorf which banned Samsung from selling its tablet in every EU member
  nation except the Netherlands. Apple had already obtained a similar
  injunction in Australia. | 
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  | Later in
  the month, Apple would find itself on the receiving end of a lawsuit, as
  Openwave Systems filed legal complaints against Apple and RIM, in order to
  protect its intellectual property on how mobile devices connect to the
  internet. And there was more bad news for Apple, as Steve Jobs resigned as
  the company’s CEO, owing to his health problems. | 
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  | So where
  was the good news? It was in the stats of course. UK regulator Ofcom released
  a study confirming, in case anyone was in any doubt, that the UK was becoming
  “addicted to smartphones”. And mobile ad network Mojiva released the results
  of its Mobile Audience Guide (MAG) EMEA, a three-month study into the mobile
  phone usage and mobile advertising habits of UK mobile users. The study found
  that almost 60 per cent of respondents were spending 60 per cent of their
  online time on mobile devices, creating a growing interest in mobile
  advertising, with 58 per cent clicking on an ad at least once a week. | 
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  | The
  findings were confirmed by another ad network, Millennial Media, whose August
  SMART Report found that six verticals - Finance, Retail & Restaurants,
  Pharmaceuticals, Automotive, Entertainment, and Travel - had experienced
  triple-digit year-on-year growth in terms of their mobile ad spend. They will
  have been encouraged, no doubt, by the findings of another study, this time
  from the Internet Advertising Bureau (IAB) and John Lewis, that revealed that
  mobile advertising increases unprompted brand awareness from 3 per cent to 24
  per cent. | 
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  | In the US,
  Android continued on its upward trajectory, securing a 41.8 per cent share of
  the smartphone market in the latest results from comScore’s mobiLens study,
  and Google looked to build on this position of strength with the acquisition
  of Motorola’s smartphone business, attracted primarily by its patent
  portfolio. There was one other acquisition of note, as mobile ad network
  InMobi bought rich media creative agency, Sprout. | 
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  | September | 
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  | And so to
  September, when mCommerce hit the headlines again, as fashion retailer New
  Look reported a 500 per cent year-on-year increase in sales through its
  mobile site. The figures backed the results of a study from the IAB that
  found that the average transaction value on mobile had increased by 43 per
  cent during 2011, to £17.49. A couple of days after that stat was released,
  however, the IAB also revealed, less encouragingly, that the proportion of UK
  mobile users that had engaged in mCommerce activity had risen by only 1 per
  cent, from 51 per cent to 52 per cent, between 2010 and 2011. | 
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  | But there’s
  more to mCommerce than sitting at home on the sofa, of course, and September
  offered, perhaps, a glimpse into the future of in-store retailing, as Global
  Bay secured a 300-store iPad kiosk deployment from US retail chain, Pacific
  Sunwear, while in the UK, Debenhams announced its own in-store kiosk
  deployment. | 
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  | NFC was
  also back in the news. In Australia, JCDecaux and Tapit signed a two-year
  agreement that will see the companies create Australia’s first dedicated NFC
  Out of Home (OOH) advertising network. And in the US, Google went live with
  its Google Wallet service, enabling owners of Sprint Nexus S 4G phones to pay
  for goods and services using a Citi MasterCard credit card, or a Google
  Prepaid Card, which can be funded with any of the user’s existing credit
  cards. Don’t hold your breath on those user numbers though – research
  conducted by Mobile Marketing among 2,000 US and 2,000 UK consumers found
  that 72 per cent of US respondents had never heard of Google Wallet. In the
  UK, the figure was 76 per cent… | 
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  | There were
  three deals worthy of note. InMobi enjoyed a good day at the office, securing
  a $200m investment from Japanese internet firm, SoftBank. Mobile marketing
  firm Velti spent $19m of the cash it raised from its IPO to acquire Air2Web,
  which provides mobile CRM (mCRM) solutions in the US and India. And
  IMImobile, which provides technology infrastructure for mobile data, voice
  and video services to mobile operators, enterprises and media companies,
  snapped up UK-based digital agency, Skinkers. | 
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  | Meanwhile,
  one Dougal Templeton secured what looked, on paper, like the dream job to end
  all dream jobs, as he was appointed as Vouchercloud’s first director of
  Christmas, though on second thoughts, it sounds like a job that comes with a
  certain amount of pressure. Still, his inbox should be pretty quiet for the
  next few months, you would imagine. | 
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  | October | 
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  | October saw
  the passing of Apple CEO Steve Jobs, at the age of 56, as he finally
  succumbed to the pancreatic cancer that had first hit him seven years
  earlier. Colleagues and competitors alike queued up to offer their tributes
  to a man who seemed to revolutionise almost everything he touched. Rest in
  Peace, Steve. | 
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  | This was
  also the month in which Apple defied expectations in a couple of ways,
  Firstly, for once, it disappointed 
  analysts, posting Q4 revenue and profit figures that were down on the
  previous quarter. Apple put the figures down to customers holding off buying
  iPhones in September, in anticipation of the launch of its new handset. This
  was the second surprise from Apple, as it failed to launch the much-rumoured
  iPhone 5, instead unveiling an update to the existing iPhone 4, the iPhone
  4S. No matter - despite the disappointment of iFans the world over, Apple
  still sold 4m of its new handsets in the first three days. | 
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  | What would
  Nokia give for sales figures like that as it unveiled the first fruits of its
  shotgun wedding to Microsoft, the Lumia 800 and 710 Windows Phone 7 handsets?
  Initial sales figures suggest the honeymoon period is definitely over. | 
  | Still, if
  anyone at Nokia is feeling a little down, they can always cheer themselves up
  by looking over at RIM. BlackBerry users suffered a three-day outage in
  October, and RIM offered a seminal lesson in how not to handle such a crisis,
  fuelling the ire of its already angry customers. A study carried out by
  YouGov found that the outage had a severe negative effect on consumers
  perception of the brand, and on their propensity to buy a BlackBerry, with
  RIM’s Net Promoter Score (NPS) falling from +15 to -6. As we may have said
  earlier in this piece, ouch. | 
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  | There was
  all sorts of cheer elsewhere, however, as a study from IBM concluded that
  mobile traffic as a percentage of all retail site visits would hit double
  figures by Christmas, having grown from just over 4 per cent to 7.2 per cent
  between November 2010 and May 2011. More stats, this time from the
  Interactive Media in Retail Group (IMRG) revealed that the average percentage
  of sales on retail websites attributable to mobile devices had risen from 0.4
  per cent at the start of 2010, to 3.3 per cent in Q2 (May - July) 2011. | 
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  | Looking
  forwards, rather than backwards, eBay upped its forecast for the amount of
  revenue it would generate through its mobile channels in 2011, from $4bn to
  $5bn, revealing at the same time that sales through mobile now accounted for
  more than 10 per cent of all purchases on eBay UK, and that globally, an item
  is sold via eBay’s global mobile platforms every second. Domino’s Pizza
  chipped in with some good news of its own, revealing that it had taken
  £130,000 of mobile orders in a single day, Saturday 8 October - a major
  contribution to over £1m of total online sales taken that day. | 
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  | There was
  one big deal to report, as Sony bought out Ericsson’s 50 per cent stake in
  the companies’ Sony Ericsson handset business for €1.05bn in cash. | 
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  | November | 
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  | November
  was a special month for us, as we celebrated our sixth birthday. If you’re
  interested to see what our first ever post looked like, you can check it out
  here. It was also the month in which we unveiled the winners in our 2011
  Effective Mobile Marketing Awards program. Pepsi, Debenhams, Sainsbury’s, New
  Look and Sky were among the brands taking the honours. | 
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  | Elsewhere,
  eBay hit the headlines, first submitting a 'Mobile Manifesto' to the UK
  Government, setting out what the industry and policymakers must do to support
  the country’s growing digital communications economy. Then it announced that
  it was opening a ‘pop-up shop' for five days in London at the beginning of
  December, the twist being that everything on sale would be bought via your
  phone, or some in-store iPads. Let’s hope visitors to the store were actually
  buying from eBay. A report from eDigitalResearch and IMRG found that a
  quarter of UK consumers have accessed the internet on their smartphone while
  out shopping, with 62 per cent of these admitting that they have accessed a
  mobile retail site whilst in the store of another retailer. | 
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  | eBay-owned
  PayPal released a report that concluded that 2016 will be the year when UK
  shoppers will be able to use their mobile phones to pay for things on the
  high street with digital money rather than cash, cheques or cards. In
  preparation for this day, Telefónica Digital and RIM launched a pilot program
  of their Telefónica Wallet for BlackBerry service in Spain. Those taking part
  in the trial can make payments by simply tapping their NFC-enabled BlackBerry
  phone against a reader. | 
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  | O2 launched
  a trial 4G LTE (long-term evolution) network in London. The network will run
  until July 2012, and will cover 40 square kilometres, from Hyde Park to the
  O2 Arena Greenwich, with key areas, including Canary Wharf, Soho,
  Westminster, the South Bank, and Kings Cross covered. | 
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  | Elsewhere,
  Adobe called time on Flash for mobiles, declaring in a blog post that HTML5
  is now “the best solution for creating and deploying content in the browser
  across mobile platforms”. And Buongiorno teamed up with private equity firm
  Francisco Partners to rebrand its b2b services, aimed at operators, brands,
  and manufacturers, as Lumata. | 
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  | There were
  a couple of big deals, with Velti splashing more cash to buy Mobile
  Interactive Group for a minimum $25m, rising to a possible $59m if earn-out
  targets are achieved. Electronic payment solutions firm VeriFone Systems
  acquired Global Bay Mobile Technologies, which provides iPad kiosks and other
  mobile solutions for retailers. And Japanese internet firm Rakuten bought
  eReading firm Kobo for $315m. | 
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  | Several
  firms in the mobile marketing space also succeeded in securing investment
  financing, including mobile ad-serving firm MADS (€1m); educational apps
  company Mindshapes ($5m); mobile ticketing tech firm Masabi ($4m); app
  developer 6Wunderkinder ($4.2m); and mobile tech firm Lumi Mobile (£2m). | 
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  | December | 
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  | The year
  started with Apple celebrating the 10 billionth download from the App Store,
  so it was perhaps appropriate that it should end with Google hitting exactly
  the same milestone with Android Market. Android also moved a step closer to
  securing a 50 per cent share of the US smartphone market, notching up a 46.9
  per cent share for the 3-month period to the end of November, in the latest
  data from comScore’s mobiLens tracking service. | 
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  | FMCG/CPG
  giant Procter & Gamble revealed that it is working with tech firm mobeam
  to create a mobile couponing system that makes electronic coupons presented
  on a mobile device readable by the laser scanners used at the checkout,
  without any additional POS equipment. And Domino’s Pizza continued on its
  mobile journey, with a 6-sheet Augmented Reality poster campaign to promote
  its latest pizza deals. | 
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  | There was
  encouragement for NFC, as a report from IMS Research hailed 2011 as a
  “breakthrough year” for the technology, based on a total number of 35m
  NFC-enabled phones shipped globally during the year. The news on QR codes was
  less positive, as an exclusive survey of 2,000 consumers in the UK and the US
  conducted by Mobile Marketing found that most consumers don’t know what a QR
  code is. But with the ratio at just 50.4 per cent to 49.6 per cent in favour
  of the don’t knows, there is, perhaps, hope for the technology yet.
  Certainly, QR codes are starting to pop up all over the place, even if they
  don’t always link to a mobile site or content… | 
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  | And the
  deals continued, as Vodafone Global Enterprise, which manages the
  communications needs of the network’s largest multinational customers, bought
  European IT and communications consultancy, Bluefish Communications for
  £3.14m. Mobile marketing, loyalty and technology company MobileWave signed a
  deal to acquire Indian mobile tech firm company Ariose Software. And Wireless
  m2m (machine-to-machine) technology firm Telit Wireless Solutions  entered into an agreement to purchase GPS
  designer and manufacturer, Navman Wireless OEM Solutions, for $3m. | 
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  | So that was
  the year that was, and what a year it was. Even at this late stage, we've had
  to revisit the piece to add in a note about Apple lead designer Jony Ive, who
  has been knighted in the New Year's honours list. We can't wait to see what
  2012 holds, and we will take great pleasure in reporting on as much of it as
  we possibly can. To which end, we will be back on the case bright and early
  Tuesday morning. | 
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  | In the
  meantime, we wish all our readers, advertisers, sponsors and everyone else we
  work with, a very happy and prosperous New Year. | 
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