Sunday, September 30, 2012

Indian Startups with Interesting Desi Names


While there are many established companies based in India who have adopted a foreign name to connect to the Indian mindset which aspires of foreign-label, there are a number of startups who believe “The name is built by customers, not by brands.”


Not only the mother tongue “Hindi” but quite a few startups have chosen regional languages to christen their company, right from the ancient Indian language Sanskrit to Telugu, a South Indian language.


Let us have a glimpse of these promising startups with desi names.


1. Kreeda Games


Kreeda Games is a game developer and publisher based in Mumbai. Its primary business is to design and build multiplayer Social games and game for SmartPhones. It was founded in November 2006 by three mavericks in a small garage with very big dreams. Kreeda’s particular expertise is in building games that get players to invite their friends.


Kreeda is a Sanskrit word which in English translates into “Game”.


2. Eka Software


Eka Software Solutions is a leader in technology for organizations that specialize in the buying and selling of physical commodities across world markets. Eka is derived from the word “EKAM”, which means ‘unified’ or ‘integrated’ in Sanskrit. It signifies the organizational intent to provide a single-platform solution for managing trade and risk across commodities, industry verticals and business segments.


3. Gharpay


Gharpay is a doorstep cash payment network. It collects cash from customers at their doorstep in 550 postal codes across 7 cities in India. It is practically the only organized player doing this in a  50000 crore e-commerce market that’s struggling to get people to pay online. Being an exclusive cash payment collection network, it has many advantages over courier companies providing this service.


Hindi word Gharpay translates into English as “At Home”. The second syllable “pay” is also an English word which defines the kind of service the company provides.

4. Sloka Telecom


Sloka is a Sanskrit word which means “Song”. Sloka Telecom is a Radio Access Network (RAN) solution provider. It is a pioneer in designing, developing and selling compact and cost-effective Base Stations and Consumer Premise Equipment (CPE) for new standards- WiMAX and WiFi.


5. Samvedana


Samvedana is a non-profit organization that supports social growth of the underprivileged in slums by providing educational opportunities and healthcare facilities. It achieves this by conducting welfare programmes, outdoor activities and workshops, actively in Ahmedabad. Samvedana is a Gujarati and Hindi word meaning “compassion.”


6. Pothi.com


Pothi.com is a Bangalore based start-up founded in February 2008. The company makes publishing accessible to everyone. It offers a print on demand publishing platform which can be used by individuals and organizations for publishing their books in print at very little or no absolutely zero investment. ‘Pothi’ means ‘a book’ in many North Indian languages including Hindi, Punjabi and Bengali.

7.  FoodKhoj


FoodKhoj is an online food delivery portal that allows you to place an order online, for the food of your choice from different restaurants that deliver to your area. FoodKhoj is a Hindi phrase which in English means “Search for Food”. It is a free service which aims to build up long term relationship between restaurants and customers. Customers who use the portal continuously get exclusive access to better deals, discounts and prices.


8. Makaan.com


It is the fastest growing property website in India which was established with the mission to connect relevant buyers and sellers of real estate. It helps in making wise and profitable decisions related to buying, selling, renting and leasing of properties in India.


The portal was named as such because “Makaan” is the most commonly used word among the Indian real-estate people. Most Indians also refer to their dream house as “Makaan”, which translates in English into “House”

9. SadakMap.com


SadakMap.com is a portal service that provides a different approach to finding information local to a place. It makes it convenient to use when looking for businesses, public places, etc in your locality. One unique feature about the site is the ability to post messages in your locality for everyone to see and respond to, thus creating a map-based discussion forum.


The word "Sadak" means "a road" in the Indian language "Hindi". Incidentally, it also happens to be the name of a Turkish village.


10. Chitika


Chitika is one of the largest search-targeted advertising networks, currently serving over 600 million search driven impressions per month, and growing. Founded in 2003, the founders sought a name that would suggest the speed with which its customers would be able to put up ads on their Web sites. Chitika, which means “snap of the fingers” in Telugu captured this sentiment and Chitika was born.



11. MeraEvents.com


MeraEvents which means “MyEvents” in English, is the first Indian web-based portal completely dedicated to all the Events, Conferences, Exhibitions, Seminars, and Trade fairs which offers many unique features. Its aim is to forever change the way events are organized.


12. Ayojak.com


Ayojak.com is a product innovation company which is an event solutions platform offering event discovery to users and event solutions to event organizers. It takes less than 3 minutes to publish an event page and power it with 360 degree event solution online registration apps, event solution and event marketing.


Ayojak in hindi means “organizer”, which is basically what the service is all about.


13. Mauj


Mauj, which in English means “Fun” is a company focused on building great customer destinations on Mobile Internet. Established in 2003, it was formed with a vision to empower consumers by providing entertainment and information via mobile phone and specifically on Mobile Internet platforms.

14. Saavn


Saavn was founded in 2006 by Vin Bhat, Neal Shenoy, and Paramdeep Singh in a partnership between New York based parent company 212 Media, Indian company Hungama, and Schramm Sports & Entertainment. Saavn is a digital distributor of Bollywood and Kollywood music, with rights to over 2 million music tracks. The name Saavn is an acronym for “South Asian Audio Visual Network” and in Hindi;Saavn is the season of Monsoon, which is often associated with music.


15. PaGaLGuY


PaGaLGuY is India’s biggest and most trusted MBA preparatory resources website, used by over 700,000 MBA applicants every month. It was started in 2002 and it follows an online community approach to create smart and useful products to make the lives of MBA applicants easier.


Pagalguy is one of the funniest names for a web portal which means “A mad boy” which refers to those people who are crazy about MBA preparations.


16. Sarkariexam.com


SarkariExam is the first dedicated government job portal in India with an objective of satisfying the demand of every educated individual to get a job position in Indian Government sector. It provides all the vital information that, too with most accurate and precise format so that the information is easily available and grasped by the user.


17. Avashya.com


India has seen a tremendous growth in Web 2.0 technologies. India is a unique market for interesting technological challenges, social networking and mobile devices. Together these factors have created an unseen buzz and flurry of funding into Web 2.0 initiatives. Avashya which means “Necessary” in English is a central destination for news, insights and analysis about India's contributions to Web 2.0 and beyond.


18. merinews.com


Merinews is India’s largest citizen journalism portal. It is an open platform for every citizen who wishes to share news, views, analysis, pictures etc with people around the world.


The name of the company means “My News”.

17. Apalya Technologies


Apalya, which means `mobility' in Sanskrit, is said to control the biggest share of the Indian mobile TV market, with over 4 million subscribers; the company claims it has a 99% marketshare. It was formed in 2005 to take advantage of the growing demand for Live Television, events and video on demand in the mobile space.


18. NaapTol


Launched in January 2008, Naaptol has grown to become one of India's largest comparison based social shopping portal. It is one-stop destination for shoppers, merchants and market enthusiasts which binds buyers and sellers in a profitable network. Naaptol helps people connect better making the whole experience of buying easier.


Naaptol is a Hindi word which means “To measure”.


19. Vyome Biosciences


Vyome, which means ‘Sky’ or ‘Heaven’, is a biopharmaceutical company leveraging next-generation functional genomics platforms, medicinal and polymer chemistry and nanotechnology to inspire the design and engineering of highly effective best-in-class therapeutics for dermatological indications.

22. Vaakya Technologies


Vaakya Technologies is a Bangalore based technology firm focused on fundamental research and development of innovative software infrastructure products.  for development and deployment of distributed software applications.


23. GupShup


GupShup is a social messaging service that enables users to share their short messages, privately with friends, or publicly with all. The service works on every mobile device and can be accessed via SMS, web, wap or mobile apps. It has over 60 million users in India, and expanding internationally.


“GupShup” is a Punjabi term meaning something like the English “chit chat.”


24. Yebhi.com


It is the fastest growing company in lifestyle category in India. It had started with the sale of multi brand Footwear online through its website. Enormous success in footwear category inspired the company to expand in other categories like Apparels, Accessories, Bags, Jewellery and Mobiles.


Yebhi is a Hindi phrase which in English means “This Also”.




Reactions:

3 comments: